Sans Normal Abnem 9 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Pelago' by Adobe, 'Telder HT Pro' by Huerta Tipográfica, 'Knedle' by Sudetype, 'Tabac Sans' by Suitcase Type Foundry, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: branding, advertising, packaging, ui text, editorial, friendly, modern, casual, approachable, energetic, approachability, modernity, readability, brand tone, oblique, rounded, geometric, open apertures, soft terminals.
A clean, oblique sans with rounded, geometric curves and softly finished terminals. Strokes stay fairly even throughout, with a smooth, slightly calligraphic slant rather than rigid construction. Counters are open and generous (notably in forms like e, a, and s), giving the face an airy texture in text. Uppercase shapes read simple and stable, while the lowercase introduces more personality through single-storey forms and a gently varied rhythm.
Works well for brand systems, marketing copy, and packaging where a warm, modern sans is needed. The slanted rhythm and open counters also suit UI labels, product pages, and editorial subheads that benefit from a more dynamic voice than an upright grotesk. It can handle longer paragraphs when a personable, contemporary texture is desired.
The overall tone is friendly and contemporary, with a casual forward motion from the slant. It feels informal but controlled—more approachable than corporate, and more polished than handwritten. The rounded geometry and open forms give it a light, upbeat voice suited to human-centric messaging.
Likely designed to combine the neutrality of a simple sans with added motion and friendliness through an oblique stance and rounded construction. The goal appears to be a versatile workhorse for modern communication—legible and clean, but with enough character to feel inviting in display and text settings.
Letterforms show a consistent rightward inclination and smooth curvature, producing a flowing line in longer passages. The numerals are straightforward and readable, matching the same rounded, even-stroke logic as the letters. Spacing appears comfortably open in the sample text, supporting clear word shapes at display and text sizes.