Sans Normal Bikov 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Pelago' by Adobe, 'Proza' by Bureau Roffa, 'FS Benjamin' by Fontsmith, 'Impara' by Hoftype, 'Sinova' by Linotype, 'Skeena' by Microsoft Corporation, and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, friendly, contemporary, confident, approachable, clean, approachability, clarity, modernity, impact, rounded, open apertures, soft corners, geometric, lively rhythm.
A rounded, geometric sans with sturdy strokes and smooth curves, balanced by crisp terminals and occasional angled joins. Counters are generous and apertures stay open, helping the letterforms read clearly at display sizes. The capitals lean toward broad, simple structures with even proportions, while the lowercase shows a slightly more human rhythm in letters like a, e, and g, giving the face a subtle warmth. Numerals are straightforward and weighty, matching the overall color and maintaining consistent presence alongside text.
This font is well suited to bold headlines, brand marks, and packaging where a friendly, contemporary sans is needed. It also works well for UI labels, signage, and short blocks of text where clarity and even texture are important.
The overall tone is modern and friendly, projecting a confident, no-nonsense voice without feeling rigid. Its rounded construction and open shapes make it feel approachable and energetic, suitable for messaging that wants clarity with a touch of softness.
The design appears intended to deliver an approachable geometric sans voice with strong legibility and a solid, contemporary presence. It balances simple circular construction with practical details in the lowercase to keep text feeling lively rather than mechanical.
Spacing appears comfortable and the shapes maintain a consistent visual color across the alphabet and figures. Round letters (O, C, G, Q) set the stylistic theme, while diagonals (K, V, W, X, Y) are firm and clean, adding snap to headlines.