Sans Normal Bidag 22 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Humanist 777' by Bitstream; 'Frutiger Next Paneuropean', 'Neue Frutiger 1450', 'Neue Frutiger Tamil', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype; and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, ui labels, confident, modern, friendly, utilitarian, clear, clarity, impact, neutrality, modernity, geometric, rounded, clean, sturdy, straightforward.
A sturdy sans with predominantly geometric construction and rounded outer curves balanced by flat terminals. Strokes are even and heavy, with wide, open counters and a steady, unmodulated rhythm that keeps words reading cleanly at size. Capitals feel broad and stable, while lowercase forms stay simple and compact, with a single-storey “a” and “g” and a short, pragmatic “t”. Figures are plain and robust, matching the letterforms’ straightforward, high-clarity silhouette.
Well suited to headlines, posters, and signage where a strong, clean silhouette is needed. It also works for branding systems and UI labels that rely on simple, geometric forms and consistent stroke weight for clarity and impact.
The overall tone is confident and no-nonsense, with a friendly modern neutrality rather than a decorative voice. Its weight and clean geometry give it an assertive, contemporary presence suited to direct messaging and clear hierarchy.
The design appears intended as a dependable, contemporary workhorse with a geometric backbone—built to deliver high visual impact while staying legible and restrained. It favors straightforward shapes and open counters to keep text clear in bold, attention-driven applications.
Round letters (like C, G, O, Q) show smooth, near-circular bowls, while diagonals (A, V, W, X, Y) are crisp and strongly structured, contributing to a stable texture in all-caps. Spacing appears generous enough to prevent clogging in dense settings, helping the heavy strokes maintain legibility in running text.