Serif Normal Vawu 7 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, book covers, branding, elegant, classic, formal, refined, prestige, readability, editorial tone, classic revival, bracketed serifs, wedge terminals, crisp joins, vertical stress, sculpted curves.
A high-contrast serif with sharp, bracketed serifs and tapered strokes that move from hairline-thin to strong vertical stems. The forms feel tall and slightly condensed in their internal spacing, with crisp, angular joins and subtly calligraphic modulation that suggests a vertical stress in rounded letters. Terminals often resolve into pointed or wedge-like finishes, giving the overall texture a clean, incisive rhythm in both caps and lowercase.
Best suited to headlines, magazine typography, book covers, and brand identities where high contrast and crisp serif detailing can shine. It also works well for pull quotes and section headers, and can be used for short passages when set with comfortable size and leading.
The font conveys a polished, editorial sophistication—confident and formal without feeling overly ornate. Its sharp serifs and dramatic contrast add a sense of prestige and ceremony, while the restrained proportions keep it grounded and readable in display settings.
The design appears intended to deliver a contemporary take on classic text serifs, emphasizing elegance through pronounced contrast, sharp serifs, and disciplined proportions. It aims to create a refined, authoritative voice that reads as premium and editorial.
In the alphabet grid, the numerals and capitals show consistent stroke thinning at curves and terminals, reinforcing a cohesive, engraved-like sparkle at larger sizes. The punctuation and counters remain relatively open for a high-contrast design, helping maintain clarity when set in short blocks of text.