Sans Normal Lorey 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Quitador Sans' by Linotype, 'Ambiguity' and 'Macklin' by Monotype, 'Clara Sans' by Signature Type Foundry, and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, energetic, sporty, punchy, confident, playful, impact, speed, attention, branding, slanted, compact apertures, rounded corners, ink-trap feel, soft joints.
A heavy, forward-slanted sans with broad, rounded outer shapes and tight interior counters. Curves are smooth and slightly squared-off at terminals, giving forms a sturdy, engineered feel rather than a calligraphic one. The lowercase shows single-storey a and g, with short, robust joins and generally closed apertures that emphasize density. Numerals are similarly weighty and rounded, with a prominent diagonal stress from the slant and consistent, uniform stroke behavior.
Best suited to headlines, short statements, and display settings where strong presence is desired. It works well for sports and fitness branding, promotional posters, packaging callouts, and bold logo wordmarks, especially where a sense of speed and momentum supports the message.
The overall tone is assertive and kinetic, reading as fast-moving and contemporary. Its mass and slant create a sense of urgency and impact that feels at home in loud, attention-grabbing contexts.
This font appears designed to deliver maximum visual impact with a dynamic, italicized stance, prioritizing bold readability and a modern, energetic character for branding and display typography.
The design favors compact counters and strong silhouettes, which helps at larger sizes but can make small-size text feel dark and tightly packed. Rounded corners and softened terminals keep the boldness from feeling harsh, while the pronounced slant adds motion and emphasis.