Sans Normal Hiloh 7 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Caldina' by Artegra (names referenced only for comparison).
Keywords: ui, branding, editorial, signage, presentations, friendly, modern, neutral, approachable, calm, clarity, simplicity, accessibility, versatility, screen use, rounded, smooth, clean, open apertures, even rhythm.
A sans serif with softly rounded corners and terminals, combining straight stems with circular, open bowls for a smooth, modern texture. Strokes are even and consistent, with generous apertures and simplified joins that keep counters open at text sizes. Proportions feel balanced rather than condensed or extended, and the overall spacing produces an airy, readable line.
Well-suited for UI text, product interfaces, and mobile/desktop reading where a friendly neutrality is desired. It can also work effectively for brand systems, onboarding/wayfinding-style copy, presentations, and general editorial captions where clean, consistent letterforms help maintain clarity.
This font reads as clean and approachable, with a calm, contemporary tone. The rounded terminals and even rhythm give it a friendly, non-intimidating voice that still feels neutral enough for everyday communication.
The design appears intended to deliver straightforward readability with a softened, contemporary finish. By using rounded terminals and open counters, it aims to stay legible while projecting a gentle, user-friendly character suited to broad, non-specialized applications.
Round glyphs like O/C/G show smooth, near-circular construction, while diagonals (V/W/X/Y) keep a simple geometric feel without sharp finishing. Figures are straightforward and open, with a clear, uncomplicated set of forms suited to continuous reading.