Sans Normal Selen 4 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product labels, packaging, posters, headlines, friendly, casual, approachable, modern, clean, approachability, readability, everyday use, modern warmth, rounded, soft terminals, open counters, slightly quirky, humanist.
A rounded sans with softly finished terminals and gently modulated curves that keep the texture even and readable. Strokes are smooth and consistently weighted, with a slightly hand-drawn warmth in the joins and diagonals rather than rigid geometric construction. Round letters (O, C, G) are broad and open, while straight strokes (I, L, T) end in subtly curved caps that avoid sharpness. Lowercase forms are simple and familiar, with a single-storey a and g, an open e, and a modest, unobtrusive f and t; punctuation and numerals follow the same rounded, friendly logic.
Well suited to user interfaces, app and web copy where a friendly tone and clear letterforms are desired. The rounded shapes also work well for packaging, labels, and signage, and it scales nicely for headlines or short paragraphs in editorial or marketing contexts that benefit from a warm, approachable voice.
The overall tone is relaxed and personable, combining a contemporary cleanliness with a hint of playful informality. It feels welcoming and non-authoritarian, suited to communication that wants to sound clear, kind, and easygoing rather than technical or formal.
The design appears intended to deliver a modern sans-serif with softened geometry—prioritizing legibility and a welcoming personality through rounded terminals, open counters, and familiar, uncomplicated lowercase forms.
Distinctive details include a softly angled tail on Q, rounded shoulders on m and n, and wide, airy bowls that keep counters open at text sizes. Spacing appears comfortable in running text, producing an even grey value without looking tight or overly mechanical.