Sans Normal Bulun 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, marketing, modern, neutral, clean, friendly, clarity, versatility, modernity, approachability, geometric, monoline, rounded, open, crisp.
A clean, monoline sans with rounded, geometric construction and smooth joins. Curves are based on near-circular bowls and softly rounded terminals, while horizontals and verticals read straight and even. Counters are open and generous, giving letters like C, S, and e an airy, legible feel. Overall spacing and proportions feel balanced and contemporary, with straightforward forms and minimal idiosyncrasies.
It works well for interface typography and product UI where clarity at small to medium sizes matters. The even, rounded forms also suit contemporary branding, headings, and editorial layouts that want a clean, approachable voice. Its straightforward numerals and open counters make it a solid choice for labels, wayfinding, and general-purpose marketing copy.
The tone is modern and neutral, leaning friendly rather than formal due to the rounded curves and open apertures. It feels practical and approachable, well-suited to clear communication without calling attention to itself.
The design intention appears to be a versatile, contemporary sans that prioritizes legibility and visual calm. By relying on simple geometric shapes and restrained detailing, it aims to stay flexible across both display and text settings while maintaining a friendly, modern presence.
Capitals appear stable and uncluttered, and lowercase forms maintain a consistent rhythm in text. Numerals are simple and readable, matching the same rounded, geometric logic as the letters.