Sans Normal Onkef 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'ITC Franklin' by ITC; 'Allrounder Grotesk Compressed' by Identity Letters; and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, ui labels, signage, posters, modern, confident, clean, friendly, pragmatic, clarity, versatility, modernity, impact, geometric, open apertures, rounded terminals, crisp, high legibility.
A contemporary sans with sturdy, even strokes and broadly geometric construction. Curves are smooth and close to circular, while straight segments stay crisp, producing a clear, stable rhythm. Counters are generous and apertures are open (notably in forms like C, S, e, and a), supporting readability. Uppercase shapes are wide and steady with simple joins; the lowercase shows a single‑storey a and g, round i/j dots, and compact, tidy terminals. Numerals are straightforward and evenly weighted, matching the overall solidity of the letters.
Well suited for headlines, short paragraphs, and interface typography where clarity and impact are both needed. It should perform especially well in branding, product packaging, wayfinding, and editorial display settings that benefit from a modern, geometric voice.
The overall tone is modern and self-assured, with a practical clarity that feels approachable rather than clinical. Its rounded geometry adds a mild friendliness while the strong weight keeps it assertive and attention-getting.
The letterforms suggest an intention to deliver a versatile, high-impact sans that remains easy to read at a glance. Its geometric proportions and open forms aim for contemporary neutrality with a friendly edge, making it adaptable across digital and print contexts.
The design maintains consistent stroke logic across caps, lowercase, and figures, giving text a cohesive, contemporary texture. Spacing appears balanced in the sample setting, with clear word shapes and strong headline presence.