Sans Normal Amdas 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor' by Brink, 'Matt' by Fontfabric, 'Clear Sans' by Positype, and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, posters, clean, neutral, modern, friendly, functional, legibility, versatility, modernity, clarity, simplicity, geometric, rounded, open, crisp, minimal.
A clean sans with broadly geometric construction and smoothly rounded bowls. Strokes are even and low in contrast, with mostly straight terminals and a steady, contemporary rhythm. Curves are generous and fairly circular, while joins stay crisp, giving the letters a simple, engineered feel. The lowercase shows a single-storey “a” and “g,” open apertures, and compact, sturdy shapes; numerals follow the same straightforward, monoline logic.
Well-suited to interface typography and general-purpose design where clean shapes and high legibility are needed. Its sturdy, rounded geometry also works well for contemporary branding and packaging, and it scales confidently for headlines, wayfinding, and poster-style layouts.
The overall tone is modern and practical, with a mild friendliness from the rounded curves and open counters. It reads as calm and dependable rather than expressive, aiming for clarity and familiarity in everyday typography.
The design appears intended as a neutral, modern workhorse sans: geometric enough to feel current, but restrained and open enough to prioritize readability. The consistent stroke behavior and simple, familiar glyph forms suggest a focus on versatile, system-like clarity across text and display sizes.
Capitals have a strong, stable presence with wide bowls (notably in B, D, O, Q) and a clean diagonal energy in letters like K, V, W, X, and Y. The “Q” uses a short diagonal tail, and the “t” has a simple crossbar with no decorative detailing, reinforcing the no-nonsense character.