Sans Superellipse Tagay 13 is a very bold, very narrow, medium contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Kaneda Gothic' by Dharma Type, 'Burger Honren' by IRF Lab Studio, and 'Polate Soft' by Typesketchbook (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, signage, industrial, poster, rugged, punchy, vintage, compact impact, vintage texture, signage feel, bold branding, rugged display, condensed, blocky, rounded corners, tight spacing, distressed.
A condensed, heavy display sans with rounded-rectangle construction and compact counters. Strokes are thick and mostly uniform, with slightly softened corners that keep the shapes from feeling purely geometric. Many glyphs show deliberate roughening and small bite-like voids along edges and within strokes, creating a worn, ink-rubbed texture. Curves (like O, C, G, 0) read as squarish rounds, while verticals dominate the rhythm for a tall, stacked silhouette. Uppercase and numerals are especially dense and punchy, and the overall color on the page is very dark and solid at headline sizes.
Works well for posters, large headlines, event graphics, packaging labels, and bold branding where compact width and strong presence are advantages. It can also fit short signage or callouts that benefit from a rugged, printed look. For longer passages, generous size and spacing will help maintain clarity due to the tight internal spaces and textured edges.
The font conveys a bold, workmanlike tone with a gritty, tactile edge—somewhere between factory stenciling, pressed ink, and weathered signage. It feels assertive and attention-seeking, suited to designs that want impact with a slightly raw, imperfect finish rather than polished neutrality.
The design appears intended to deliver maximum impact in a narrow footprint while adding a deliberately worn, analog texture. Its rounded-rectangle skeleton keeps forms sturdy and consistent, while the distressed detailing adds character and a sense of physical print or aging.
The distressing appears consistent across the set, suggesting an intentional texture rather than incidental artifacts, and it becomes more noticeable in broader strokes and at joins. The condensed proportions and small apertures mean it reads best when given enough size and breathing room, especially in dense text.