Sans Normal Ufgur 4 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, posters, magazines, modern, assertive, clean, literate, modernization, refinement, clarity, editorial tone, crisp, sharp, sculpted, bracketed, compact.
This typeface presents as a crisp, high-contrast roman with a largely sans-like skeleton and discreet, wedge-like terminals that read as subtle flares rather than full serifs. Strokes move from very thin joins to strong verticals, giving letters a sculpted, carved feel while keeping counters open and shapes broadly geometric. Curves are smooth and taut, with round forms (C, O, G) showing a clear thick–thin modulation, and diagonals (V, W, X, Y) staying sharp and clean. Lowercase forms are straightforward and workmanlike, with a single-storey a and g, compact bowls, and short, sturdy ascenders; numerals follow the same contrast and clarity, with a clean, modern lining presence.
It suits headlines and subheads where its contrast and crisp terminals can read as premium and intentional. It can also work for editorial display settings and branding that wants a modern, literate voice, especially at medium-to-large sizes where the hairlines hold up visually.
The overall tone is editorial and confident: polished enough for sophisticated typography, but direct and unfussy in its construction. The strong vertical emphasis and razor-thin hairlines add a sense of refinement, while the restrained terminals keep it contemporary rather than ornamental.
The design appears intended to combine modern, sans-like simplicity with a refined, high-contrast finish—delivering a clean, contemporary voice that still feels typographically sophisticated. Its restrained detailing suggests a focus on versatility for display typography without heavy ornament.
In the text sample, the rhythm remains even at larger sizes, with clear word shapes and a firm baseline. The contrast is pronounced, so thin strokes become a key visual feature and contribute to a sharp, high-definition texture in paragraphs and headlines.