Sans Superellipse Homay 7 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Rogue Sans Nova' by Device (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, bold, industrial, sporty, techno, confident, impact, modernity, distinctiveness, robustness, rounded corners, rectilinear, stencil-like gaps, compact counters, high impact.
A heavy, blocky sans with rounded-rectangle construction and squared curves that read as superelliptical. Strokes are thick and largely uniform, with corners softened rather than sharply mitered, producing a robust, engineered silhouette. Counters are compact and mostly rectangular, and several glyphs show deliberate-looking openings and notches (notably in forms like S and a), adding a slightly segmented, stencil-adjacent texture. Overall spacing feels sturdy and even, with simple, decisive terminals and a strong baseline presence.
Best suited to high-impact display settings such as headlines, posters, and short statements where mass and shape can carry the message. It can work well for branding marks, product packaging, sports/fitness graphics, and tech-forward identities where a tough, engineered look is desired.
The tone is assertive and contemporary, with a functional, industrial feel. Its rounded geometry keeps the weight from feeling harsh, while the block structure projects strength, speed, and a sports/technology sensibility. The small gaps and squared curves contribute a slightly tactical, utilitarian character.
The design appears intended to deliver maximum visual punch through simplified, superelliptical geometry and dense forms, while retaining friendliness via rounded corners. The segmented details suggest an aim for added distinctiveness and a modern, constructed aesthetic without resorting to decorative flourishes.
The uppercase set presents as especially compact and uniform, while the lowercase maintains the same geometric logic with wide, solid bowls and minimal modulation. Numerals follow the same squared-round language for a cohesive, signage-like rhythm.