Sans Normal Ubmi 4 is a bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, magazines, dynamic, sporty, confident, modern, energetic, impact, motion, display, modernity, clarity, slanted, sharp, brisk, crisp, assertive.
A slanted, high-contrast sans with broad proportions and a noticeably forward-leaning stance. Strokes show calligraphic modulation—thick vertical-ish strokes paired with tapered joins and thinner diagonals—creating a lively rhythm across words. Curves are smooth and rounded (notably in O/C/G), while terminals and corners stay crisp, with pointed forms on letters like V, W, X, and Y. Counters are generally open and legible, and spacing feels generous, reinforcing the wide, headline-friendly texture.
Best suited to display settings where its slant, contrast, and width can provide impact—headlines, posters, campaign graphics, and brand marks. It also works well for short subheads and pull quotes where a dynamic, modern voice is desired, but may feel too emphatic for long-form reading at small sizes.
The overall tone is fast and assertive, combining a sleek modern feel with a touch of editorial drama from the strong contrast and italic momentum. It reads as confident and energetic rather than quiet or neutral, making text feel active and slightly stylized.
The design appears intended to deliver an italic sans that feels fast and contemporary while retaining clear, rounded construction. The strong stroke modulation and wide set aim to create a bold, attention-getting texture that stays clean and readable in prominent applications.
The numerals follow the same contrast-and-slant logic as the letters, with a distinct, stylized '1' and curvy '2'/'3' that add personality. Uppercase shapes appear sturdy and impactful, while lowercase forms keep a smooth, flowing line that holds together well in continuous text at larger sizes.