Sans Normal Bokew 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'HF HySans' by HyFont Studio, 'Reyhan' by Plantype, and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: ui text, signage, branding, editorial, packaging, neutral, modern, clean, friendly, utilitarian, legibility, neutrality, versatility, clarity, geometric, rounded, open, even, crisp.
This is a clean sans serif with largely geometric construction and smooth, rounded curves. Strokes are even and consistent, with minimal modulation and squared terminals that keep the silhouettes crisp. Counters are open and generous, and round letters like C, O, and G read as near-circular forms with steady curvature. The lowercase shows a single-storey a and g, a simple vertical-stem t with a short crossbar, and straightforward dot forms on i and j; overall spacing and rhythm feel balanced and contemporary.
It suits interfaces and product typography where clarity at a range of sizes is important, and works well for signage and wayfinding thanks to its open forms and clean outlines. The steady, modern texture also makes it a solid choice for contemporary branding systems, headings, and short-to-medium editorial text.
The tone is neutral and modern with a slightly friendly, approachable character coming from the rounded bowls and open counters. It feels practical and straightforward rather than expressive or ornamental, aiming for clarity and a calm, dependable voice.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a smooth, geometric consistency. Its simplified forms and restrained detailing suggest it was drawn to perform reliably across common design contexts without calling attention to itself.
Uppercase shapes are simplified and highly legible, with a broad, stable stance and clean joins (notably in M, N, and W). Numerals are clear and uncomplicated, matching the letterforms’ even stroke and rounded geometry for consistent texture in mixed alphanumeric settings.