Slab Square Peho 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Capita' by Hoftype (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, branding, sturdy, classic, authoritative, industrial, durability, clarity, impact, utility, tradition, bracketed serifs, blocky, ink-trap feel, high readability, robust.
A sturdy serif with broad, slab-like feet and largely squared terminals, softened by slight bracketing where strokes meet serifs. Strokes are heavy and even, with minimal contrast and a compact, well-supported rhythm that keeps counters open at text sizes. Curves are full and round (notably in C, G, O, and the lowercase bowls), while joins and corners stay firm and geometric, giving the design a solid, engineered feel. Figures are weighty and clear, matching the capitals in presence and alignment.
Well-suited to headlines and short text where a strong, stable voice is needed, as well as editorial applications that benefit from firm serifs and steady texture. It also fits packaging, signage, and branding that aim for a classic, utilitarian presence.
The overall tone is confident and workmanlike, combining a traditional bookish foundation with an industrial, no-nonsense sturdiness. It reads as dependable and authoritative, with a hint of vintage utility rather than delicate refinement.
The design appears intended to deliver maximum sturdiness and legibility through heavy, squared serifs, even stroke weight, and generous interior shapes. Its forms suggest a practical display-and-text workhorse meant to stay clear and assertive under demanding reproduction conditions.
The lowercase shows a compact, practical structure with a double-storey a and a single-storey g, and the face maintains consistent color across mixed-case settings. In the text sample, the dense spacing and strong serifs create a pronounced horizontal cadence that holds up well in longer lines.