Sans Normal Buref 19 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Prox' by Typogama and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, modern, neutral, clean, friendly, utilitarian, general purpose, readability, clarity, neutral branding, interface use, rounded, open, even, legible, straightforward.
This typeface is a clean sans with softly rounded geometry and even, low-variation strokes. Curves are smooth and circular, with open counters in letters like C, O, e, and a, giving the design a clear internal rhythm. Terminals are predominantly straight and crisp, while joins stay tidy and uncomplicated, producing an overall uniform texture in text. Uppercase forms are simple and stable, and lowercase forms keep a familiar, readable construction with a single-storey a and g and a compact, neat t and f.
It suits general-purpose applications where clarity and neutrality are preferred, such as interfaces, product copy, documentation, and editorial layouts. Its open shapes and even texture also make it a good candidate for short headings, labels, and wayfinding-style signage where quick recognition matters.
The overall tone is contemporary and matter-of-fact, with a mild friendliness coming from its rounded forms and open apertures. It reads as practical and unobtrusive rather than expressive, supporting content without adding strong stylistic bias.
The design appears intended as a versatile, all-around sans optimized for clear reading and consistent typographic color across a range of sizes. Its restrained detailing and rounded construction suggest a focus on contemporary usability and broad applicability rather than a niche display personality.
Numerals appear straightforward and well-balanced, with clear differentiation between similarly shaped figures and smooth, round bowls in 0, 6, 8, and 9. The sample text shows consistent spacing and a calm line-to-line color, suggesting it holds up well in continuous reading and UI-like settings.