Sans Normal Aslew 12 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Interval Sans Pro' by Mostardesign, 'Hoxton' by The Northern Block, 'Premium Sans' by ZeeshanFoundry, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, corporate, versatility, clarity, modernity, accessibility, rounded, geometric, open counters, high legibility, balanced.
A clean sans with rounded, geometric construction and consistent stroke presence. Curves are smooth and near-circular in letters like C, O, and Q, while straight-sided forms (E, F, H, N) keep a crisp, orderly rhythm. Uppercase proportions feel balanced and contemporary, and lowercase forms show simple, functional shapes with open apertures and clear joins. Numerals follow the same straightforward, modern logic with uncomplicated silhouettes and even spacing.
This font is well-suited for interface typography, product and corporate branding, wayfinding and signage, and general editorial or presentation use where clarity and consistency matter. Its even texture and open shapes support comfortable reading at display and text sizes.
The overall tone is neutral and dependable, with a mild friendliness coming from the rounded curves and uncluttered details. It reads as contemporary and practical rather than expressive, suited to calm, informational messaging.
The design appears intended as a versatile, everyday sans that prioritizes clarity and a modern, approachable geometry. It aims to deliver a stable typographic color across paragraphs while remaining clean and unobtrusive in functional layouts.
Letterforms lean toward simplicity: terminals are clean, counters are generous, and diagonals (V, W, X, Y) appear sturdy and well-aligned with the rest of the set. The sample text shows steady texture across long lines, with clear differentiation between similar shapes (such as O/0 and I/l) through proportion and form rather than ornament.