Sans Normal Kekan 2 is a very bold, narrow, low contrast, italic, tall x-height font visually similar to 'Mollen' by Eko Bimantara, 'Avanti' by Glowtype, 'Gotham' by Hoefler & Co., 'Hanz' by Santi Rey, 'Ansage' by Sudtipos, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, urgent, loud, modern, dynamic, impact, motion, attention, space-saving, condensed, oblique, heavy, rounded, compact.
A compact, heavy oblique sans with rounded, smoothly modeled curves and tightly packed counters. The letterforms are strongly forward-leaning, with sturdy verticals, broad bowls, and simplified joins that keep shapes clean at large sizes. Proportions are condensed and tall, with short ascenders/descenders relative to a prominent x-height, producing a dense, blocky rhythm. Numerals and capitals share the same muscular stance, emphasizing bold silhouettes over interior detail.
This font works best for short, prominent text where impact matters: headlines, posters, sports or event branding, promotional graphics, and bold packaging callouts. It can also serve as a strong display companion in UI or editorial layouts when used sparingly for emphasis.
The overall tone is fast, assertive, and high-impact, evoking motion and urgency. Its slanted posture and dense blackness give it a sporty, promotional feel suited to attention-grabbing messaging.
The design appears aimed at delivering maximum visual punch in a condensed footprint, combining a forward-leaning stance with thick, rounded forms for a modern, energetic display voice.
Round letters like O/C/S read as thick, continuous forms with minimal modulation, while diagonals in A/K/V/W/X feel sharpened and energetic due to the oblique angle. The lowercase shows simple, sturdy constructions that preserve clarity, with compact apertures and robust terminals that favor punch over delicacy.