Sans Normal Tulab 2 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, editorial display, confident, retro, posterish, sturdy, playful, impact, brand voice, retro flavor, display clarity, chunky, rounded, blunt, ink-trap feel, bracketed joins.
A heavy, display-oriented roman with broad proportions and strongly sculpted strokes. Forms are built from large, rounded masses with crisp, wedge-like terminals and occasional concave cut-ins that create an ink-trap-like sparkle at joins. Curves (C, O, S, 0) are full and open, while straights stay blunt and stable, giving a blocky rhythm with softened corners. Lowercase is compact and robust, with a single-storey a and g, a short-armed r, and a t with a prominent, squared crossbar; punctuation and numerals match the same weighty, carved look.
Well suited to attention-grabbing headlines, posters, and branding where a strong typographic voice is needed. It can work for packaging and editorial display settings that benefit from a retro-leaning, high-impact style, especially when set at medium-to-large sizes.
The overall tone feels bold and self-assured, with a nostalgic, headline-friendly presence. Its chunky curves and chiseled terminals add a hint of mid-century/advertising character, balancing seriousness with a slightly playful, decorative bite.
Likely drawn to deliver maximum visual weight and presence while keeping letterforms readable through open apertures and simplified, geometric construction. The carved terminals and join detailing appear intended to add personality and texture without turning into overt ornament.
In text samples the dense color and broad stance create strong impact but reduce airy counters, suggesting it performs best when given generous tracking and line spacing. The distinctive notches and wedge terminals become a defining texture at larger sizes, where the carved detailing reads clearly.