Sans Normal Ubla 3 is a regular weight, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, fashion, editorial, luxury, dramatic, modern, editorial emphasis, luxury branding, stylish display, dramatic contrast, high-contrast, slanted, calligraphic, crisp, refined.
This typeface is a high-contrast italic with sharply tapered joins and crisp, cut-like stroke endings. Curves are smooth and elliptical, while verticals and diagonals feel taut and controlled, producing a sleek rhythm across lines. The slant is consistent and fairly assertive, with narrow internal apertures in several letters and a strong interplay between hairline strokes and heavier stems. Numerals follow the same contrast model, combining fine entry/exit strokes with bold main strokes for a polished, display-oriented texture.
It performs best in headlines, subheads, and prominent editorial typography where contrast and slant can be appreciated at size. The style suits fashion magazines, premium branding, and packaging, and can add a sophisticated accent in short quotations or pull quotes. For longer passages, larger sizes and generous spacing help preserve the delicacy of the hairlines.
The overall tone is elegant and dramatic, with a distinctly editorial sheen. Its sharp contrast and flowing italic movement suggest sophistication and style, leaning toward luxury and high-fashion communication rather than utilitarian neutrality.
The design appears intended to deliver a modern, high-contrast italic voice that reads as premium and expressive. Its controlled geometry and sharp terminals aim to balance elegance with clarity, providing a distinctive display style for contemporary editorial and brand settings.
In text, the pronounced contrast and hairlines create a sparkling texture, especially in pairs like "n/m" and in curved forms such as "o/e" and "S". The italic construction feels drawn rather than mechanically slanted, giving it a refined, calligraphic energy while staying clean and contemporary.