Sans Normal Abluh 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Flaco' by Letter Edit and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui, branding, headlines, captions, posters, modern, clean, dynamic, neutral, efficient, modern emphasis, clarity, neutral utility, contemporary tone, oblique, geometric, monolinear, open apertures, rounded.
A clean, oblique sans with a mostly monolinear stroke and smooth, circular curves. Forms lean consistently to the right with crisp terminals and generally open counters, giving the alphabet a clear, contemporary rhythm. Uppercase shapes are straightforward and geometric, while the lowercase keeps simple constructions with single-storey a and g, a rounded e, and a compact, utilitarian feel across the set. Numerals follow the same plain, rounded logic, with clear shapes and minimal ornament.
It works well where a clean italic voice is needed: interface elements, product branding, short headlines, and compact captions. The open shapes and simple geometry also make it a solid option for contemporary marketing and editorial pull quotes when a forward-leaning emphasis is desired.
The overall tone feels modern and efficient, with an energetic slant that adds momentum without becoming expressive or decorative. It reads as professional and unobtrusive, suited to contemporary interfaces and straightforward communication.
The design appears intended to provide a straightforward, modern italic sans that remains highly legible while adding a sense of motion. Its restrained detailing and geometric consistency suggest a focus on clarity, versatility, and contemporary styling rather than calligraphic flair.
Spacing appears even and practical, and the italic angle is strong enough to be immediately apparent in running text. Curves remain smooth and controlled, while diagonals (such as in V, W, X, and Z) stay crisp, reinforcing a tidy, engineered personality.