Sans Normal Rider 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Kohinoor Rounded Arabic', 'Kohinoor Rounded Bangla', 'Kohinoor Rounded Cyrillic', 'Kohinoor Rounded Greek', 'Kohinoor Rounded Telugu', and 'Kohinoor Rounded Thai' by Indian Type Foundry and 'Nusara' by Locomotype (names referenced only for comparison).
Keywords: ui design, branding, packaging, signage, headlines, friendly, modern, approachable, casual, clean, legibility, approachability, everyday use, modern neutrality, rounded, soft terminals, geometric, open counters, even color.
A rounded, geometric sans with smooth curves, open apertures, and a steady, even typographic color. Strokes are largely uniform with subtly softened terminals, giving letters a gentle, non-mechanical finish. Proportions feel balanced and contemporary, with straightforward construction in the bowls and stems and a clear, legible rhythm in both uppercase and lowercase.
Well-suited to UI and product contexts where a clean, friendly sans is needed, including apps, dashboards, and web typography. Its rounded, approachable shapes also fit branding, packaging, and retail or wayfinding signage, and it scales comfortably for headlines and short blocks of copy.
The overall tone is friendly and accessible, with a modern, easygoing character. Rounded corners and calm spacing keep it from feeling harsh or overly technical, making it read as welcoming and contemporary rather than formal.
The design appears intended to deliver an unobtrusive, contemporary sans that prioritizes clarity while adding warmth through rounded detailing. It aims for broad usability across digital and print applications without drawing attention away from the content.
Uppercase forms appear sturdy and simplified, while the lowercase maintains clarity through open shapes and uncomplicated joins. Numerals are clean and easily distinguishable, supporting practical use in interfaces and everyday text settings.