Sans Normal Usbud 13 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, friendly, efficient, technical, clarity, modernity, readability, forward motion, versatility, oblique, humanist, open apertures, rounded terminals, slanted stress.
This is a slanted sans with smooth, round construction and gently tapered joins that keep the texture even and airy. Curves are clean and broadly circular, while straight strokes lean consistently to create a forward rhythm. Counters are open and generous, and many forms show subtly softened terminals rather than abrupt cuts, helping readability at text sizes. Capitals are straightforward and geometric-leaning, while the lowercase mixes round bowls with lightly humanist proportions; the numerals follow the same clear, uncluttered approach with simple, readable shapes.
It suits UI copy, product documentation, and dashboards where a slanted emphasis is desired without sacrificing clarity. The clean rhythm also works well for editorial subheads, brand messaging, and signage or wayfinding that benefits from a modern, legible sans.
The overall tone is contemporary and approachable, with a brisk, forward-leaning energy. It feels neutral enough for interface and editorial use while still conveying a mild friendliness through its rounded forms and open spacing.
The design appears intended as a practical, contemporary sans with an italicized voice built in—optimized for clear reading and a lively cadence. Its open shapes and restrained detailing suggest a focus on versatile, everyday typography rather than decorative display effects.
The sample text shows a steady typographic color with clear word shapes and minimal visual noise. Round letters like O/Q and bowls in b/d/p appear roomy, and diagonals (K/V/W/X/Y) read crisp without feeling sharp or brittle, reinforcing the font’s balanced, utilitarian character.