Sans Normal Tika 3 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, sporty, assertive, modern, industrial, playful, impact, attention, display, bold branding, blocky, chunky, curvy, punchy, poster-like.
A heavy, horizontally expanded sans with strong, rounded bowls and compact apertures. The letterforms favor broad, oval counters and smooth, continuous curves, with occasional sharp diagonal cuts in joins and terminals that add snap to the silhouette. Stroke endings are generally flat and clean, and the overall color on the page is dense and uniform, making the shapes read as solid blocks. Numerals and capitals share the same wide footprint and simplified geometry, keeping spacing and rhythm consistent at display sizes.
This typeface is well suited to short, attention-grabbing copy such as headlines, posters, and bold brand wordmarks. Its broad shapes and strong fill also work well for packaging, signage, and social graphics where immediate legibility and impact matter more than extended reading comfort.
The font projects a loud, confident tone with a contemporary, high-impact feel. Its wide stance and dense color lend a sporty, headline-driven personality, while the rounded interiors keep it approachable rather than severe. Overall it suggests energy, emphasis, and a deliberately bold presence.
The design appears intended to deliver maximum impact through wide proportions, simplified construction, and sturdy, rounded forms. It aims to be highly legible at large sizes while providing a distinctive, energetic texture that stands out in advertising and display settings.
Curved letters like C, G, O, and S emphasize broad elliptical construction, while diagonals in A, K, V, W, X, and Y introduce crisp angles for contrast in texture. In text, the heavy forms and relatively tight internal spaces increase visual weight quickly, so it performs best when given generous line spacing and breathing room.