Sans Normal Uhbim 1 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, book covers, friendly, quirky, handmade, casual, approachable, humanized sans, approachability, distinctive texture, display voice, soft, rounded, lively, informal, playful.
A rounded, sans-led design with soft terminals and subtly uneven stroke behavior that gives it a lightly hand-drawn feel. Curves tend toward circular/elliptical construction, while joins and corners are gently blunted rather than sharply cut. Proportions are fairly open, with clear counters and a steady baseline presence, but individual glyphs show small, deliberate idiosyncrasies (notably in diagonals and bowls) that create a slightly irregular rhythm. Numerals and capitals read solid and straightforward, while lowercase forms introduce more personality through varied shapes and lively curves.
Well-suited to branding and packaging that benefits from a personable, handcrafted voice, as well as posters, headlines, and cover typography where a friendly, distinctive texture helps attract attention. It can also work for short editorial callouts or playful UI accents, particularly when you want a softer, less corporate tone.
The overall tone is friendly and informal, with a quirky charm that feels human rather than engineered. It conveys approachability and warmth, making text feel conversational and lightly playful without becoming overly decorative.
The design appears intended to offer a modern, rounded sans foundation with added individuality—retaining clear, familiar letterforms while introducing small irregular details to create a human, expressive texture in display and short-text use.
In longer text, the subtle irregularities add texture and motion, especially in mixed-case settings where the lowercase provides most of the character. The silhouette stays clean enough for clear word shapes, but the design’s personality is most apparent at display sizes or in short passages where the distinctive curves can be appreciated.