Serif Normal Polom 7 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Romana' by ITC, 'Geller' by Ludka Biniek, 'Cotford' by Monotype, 'Romana' by URW Type Foundry, and 'Blacker Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, branding, dramatic, classic, authoritative, formal, impact, tradition, readable display, editorial voice, brand authority, bracketed, wedge serifs, sculpted, soft terminals, ink-trap hints.
This typeface presents a robust, high-contrast serif construction with broad proportions and a distinctly sculpted, print-like finish. Stems are heavy and vertical while the joins, bowls, and interior curves thin sharply, producing crisp counters and a strong black/white rhythm. Serifs read as bracketed wedges rather than slabs, with subtle curvature at transitions that keeps the weight from feeling purely geometric. The lowercase shows compact, sturdy forms with small, defined apertures and a generally even x-height, while figures and capitals sit confidently with generous width and prominent, flared terminals.
Best suited for headlines, deck copy, and editorial titling where its contrast and width can create strong hierarchy. It can work in short passages or pull quotes when set with comfortable spacing, and it’s a natural fit for book covers, cultural posters, and brand wordmarks that want a classic serif voice with added impact.
The overall tone is bold and editorial, pairing classic serif familiarity with a theatrical, poster-ready punch. It feels confident and authoritative—suited to attention-grabbing typography that still wants to signal tradition and credibility. The contrast and sculpted terminals add a slightly vintage, print-era flavor without drifting into ornate display territory.
The design intention appears to be a conventional serif adapted for strong display use: maximizing contrast, weight, and width to achieve presence while keeping familiar serif structures for readability and a timeless tone.
At large sizes the sharp contrast and bracketing create a lively texture, especially in dense text where thick verticals dominate and thin joins add sparkle. The wide caps and strong serifs contribute to a stately line presence, and the numerals share the same weighty, high-contrast logic for consistent emphasis in headlines and callouts.