Sans Normal Amdas 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor' by Brink; 'FS Aldrin', 'FS Elliot', 'FS Elliot Paneuropean', and 'FS Emeric' by Fontsmith; and 'Malnor Sans' by Sikifonts (names referenced only for comparison).
Keywords: ui text, branding, headlines, posters, signage, modern, clean, friendly, neutral, practical, versatility, legibility, modernity, clarity, geometric, rounded, open apertures, even rhythm, crisp.
This sans serif has a clean, geometric skeleton with smoothly rounded bowls and largely uniform stroke thickness. Curves are built from near-circular forms (notably in O, C, and 0), while joins and terminals stay crisp and unembellished. Proportions feel comfortably spacious, with generous counters and open apertures that keep letters clear at a glance. The lowercase shows a single-storey “a” and “g,” compact shoulders, and straightforward, functional shaping across the set.
It works well for interface typography, product and marketing copy, and editorial headlines where clarity and a modern presence are important. The open forms also make it suitable for signage and display applications that need strong legibility at varied sizes.
The overall tone is contemporary and approachable, with a calm neutrality that feels confident rather than expressive. Its round forms and open counters give it a friendly, accessible voice suited to everyday communication.
The design appears intended to deliver a versatile, contemporary sans that prioritizes clear forms and consistent rhythm. Its geometric construction and restrained detailing suggest a focus on broad usability across digital and print contexts.
The numerals follow the same rounded, geometric logic as the letters, producing a cohesive text-and-UI texture. In running text, spacing and letter rhythm read steady and uncluttered, supporting quick scanning and clear word shapes.