Sans Contrasted Lerul 7 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, children’s, signage, playful, whimsical, handmade, quirky, retro, add personality, handmade feel, display impact, friendly tone, irregular, bouncy, expressive, organic, narrow joins.
A lively, irregular sans with high-contrast strokes and slightly uneven widths that create a hand-cut, human rhythm. Curves are generous and often taper into fine terminals, while verticals can flare or pinch, producing a subtly wobbly silhouette without losing clarity. Counters are mostly open and rounded; bowls in letters like B, P, and R feel soft and slightly asymmetrical. The lowercase shows a single-storey a and g, a compact, rounded e, and a tall, simple i/j with small dots, all contributing to a casual texture in text.
This font suits posters, headlines, packaging, and signage where a distinctive, friendly voice is needed. It also works well for children’s materials, menus, and short editorial pull quotes, especially at medium-to-large sizes where the tapered details and irregular rhythm can be appreciated.
The overall tone is playful and quirky, with a friendly, storybook energy and a hint of vintage display charm. Its uneven stroke endings and elastic proportions feel informal and handcrafted, giving text a personable, slightly mischievous character.
The design appears intended to deliver a handcrafted, characterful sans that stands apart from neutral grotesks while remaining legible. Its controlled irregularities and contrast suggest a display-forward personality meant to add warmth and motion to branding and titling.
Spacing and sidebearings read as intentionally uneven, which adds charm at display sizes but creates a distinctly textured line in paragraphs. Numerals are simple and open, with curved tails and tapered joins that match the letterforms’ expressive contrast.