Sans Normal Lyloy 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Bozon' and 'Qualion' by ROHH, 'Core Sans A' by S-Core, 'Gogh' by Type Forward, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, playful, energetic, modern, impact, momentum, approachability, modern display, bold branding, oblique, compact counters, rounded terminals, soft corners, chunky.
A heavy, oblique sans with broad proportions and strongly rounded geometry. Strokes are uniform and blocky, with softened corners and generous curves that keep the forms friendly despite the weight. Counters are relatively tight and apertures tend toward closed, giving the face a compact, high-impact texture in text. The slant is consistent across capitals, lowercase, and numerals, producing a steady forward motion and a cohesive rhythm at display sizes.
Best suited to headlines, short statements, and logo-style wordmarks where a strong, forward-leaning voice is desired. It works well for sports and entertainment graphics, product packaging, and bold branding applications that need quick impact and a friendly modern edge. For longer passages, it’s most effective in larger sizes where the rounded shapes and compact counters remain clear.
The overall tone is energetic and assertive, with a sporty, action-oriented feel. Rounded shapes and smooth joins add a playful, approachable character, while the dense blackness reads confident and attention-grabbing. The italic angle reinforces a sense of speed and momentum.
This design appears intended to deliver maximum visual impact with a smooth, rounded sans structure and an energetic oblique stance. The combination of heavy weight, wide set, and softened geometry suggests a focus on contemporary display typography that feels fast, bold, and approachable.
The numerals follow the same chunky, rounded construction as the letters, reading bold and graphic in a lineup. In longer lines, the dense color and small openings create a strong headline presence rather than a delicate or airy texture.