Sans Normal Asmad 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Evert Greek', 'Evert Greek Display', 'Evert Greek Text', 'Evert Latin', 'Evert Latin Display', and 'Evert Latin Text' by Foundry5 (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, neutral, modern, clean, friendly, pragmatic, legibility, versatility, modern clarity, neutral voice, rounded, open apertures, even color, geometric lean, large counters.
A clean, contemporary sans with largely round construction and smooth, low-contrast strokes. Curves are generous and counters are spacious, giving letters an open, readable texture. Terminals are predominantly straight and crisp, while joins stay simple and sturdy, producing an even typographic color in both caps and lowercase. Numerals follow the same straightforward geometry, with clear shapes and consistent stroke weight.
Works well for UI and product text, dashboards, and general-purpose editorial layouts where clarity at a range of sizes is important. The open counters and even rhythm also suit signage and wayfinding, as well as contemporary branding and presentation typography that needs a clean, dependable voice.
The overall tone is neutral and modern, leaning friendly rather than technical due to the soft, rounded curves and open forms. It feels pragmatic and approachable, suited to information-first typography without looking cold.
Designed as a versatile, do-it-all sans that prioritizes legibility and a calm, modern presence. The rounded geometry and steady stroke behavior suggest an aim for clarity and consistency across headings and continuous reading.
Spacing appears balanced and unforced, helping longer lines of text hold a steady rhythm. The alphabet shows a consistent geometric logic across curves and straight strokes, with clear distinctions between similar forms (such as I/l and O/0 in context).