Sans Normal Lyleh 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Isard' and 'Isard Hebrew Latin' by Letterjuice, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: posters, sports branding, packaging, titles, promotions, sporty, punchy, retro, friendly, headline, impact, motion, attention, approachability, branding, rounded, slanted, compact, soft corners, high impact.
A heavy, slanted sans with broad, rounded forms and compact internal counters. Strokes are consistently thick with minimal modulation, giving the letters a solid, blocky color on the page. Curves are smooth and circular in characters like O, C, and G, while diagonals and terminals are cut on an angle, reinforcing the forward-leaning stance. Proportions are slightly condensed in many glyphs, with tight apertures and sturdy joins that keep the design cohesive at large sizes.
Well suited for display typography such as posters, campaign headlines, sports and event branding, packaging callouts, and attention-grabbing web hero text. It can work in short labels or UI accents where strong emphasis is needed, but it is less appropriate for long-form reading due to its dense stroke mass and tight counters.
The overall tone is energetic and assertive, with a playful edge created by the rounded geometry and chunky weight. Its strong slant adds motion and immediacy, suggesting speed, action, and confident emphasis rather than quiet neutrality.
Likely designed to deliver maximum impact in large, promotional settings by combining a forward slant with rounded, heavy construction. The intent appears to balance toughness and approachability, providing an expressive, energetic sans for bold messaging.
The design reads best when allowed breathing room, as the dense weight and small counters can visually fill in at smaller sizes. Uppercase forms appear particularly robust and uniform, while lowercase keeps the same rounded, bold character for a consistent texture across mixed-case settings.