Sans Normal Amgup 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'LC Trinidad' by Compañía Tipográfica de Chile, 'Ideal Sans' by Hoefler & Co., 'MTT Roma' by MTT Type Firm, and 'Monterchi' by Zetafonts (names referenced only for comparison).
Keywords: ui text, body text, headlines, signage, presentations, clean, modern, friendly, neutral, workmanlike, general purpose, clarity, neutral voice, modern utility, geometric, rounded, open counters, even rhythm, clear numerals.
A clean sans serif with largely circular and elliptical bowls and a steady, even stroke. Curves are smooth and well-closed, with open counters and straightforward joins that keep the texture calm and consistent. Proportions feel balanced, with moderately wide round letters and clear differentiation in shapes like O/Q and 6/9; terminals are mostly plain and cut cleanly without decorative flare. Overall spacing reads even in text, producing a stable, legible typographic color.
It suits UI and product text where a clean, unobtrusive voice is needed, and it scales comfortably into headings without becoming overly stylized. The straightforward letterforms and clear numerals also make it a practical choice for signage, dashboards, and presentation layouts.
The tone is modern and neutral, leaning friendly due to the rounded construction and open apertures. It communicates clarity and approachability rather than formality or sharp technical austerity, making it feel suitable for everyday interface and editorial use.
The design appears intended as a general-purpose sans with a geometric-leaning construction, prioritizing clarity, consistency, and broad usability. Its restrained detailing suggests it was drawn to perform reliably across common sizes and content types without calling attention to itself.
In the sample text, the font holds up well at larger sizes, with strong clarity in the numerals and punctuation. The overall rhythm stays consistent across mixed-case setting, and the shapes remain calm and unobtrusive, supporting content-forward typography.