Sans Normal Amrim 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ideal Sans' by Hoefler & Co. and 'Monterchi' by Zetafonts (names referenced only for comparison).
Keywords: ui text, signage, headlines, posters, branding, modern, confident, clean, friendly, utilitarian, clarity, versatility, modernity, readability, neutral branding, geometric, rounded, monoline, open apertures, large counters.
A sturdy sans with largely geometric construction and rounded bowls, drawn with even stroke weight and crisp, flat terminals. Proportions are spacious with generous counters, giving the letters a clear, open internal rhythm. Uppercase forms feel stable and blocky, while the lowercase keeps simple, straightforward shapes with minimal modulation. Numerals are solid and highly legible, matching the same broad curves and consistent stem weight across the set.
This face suits interface copy, labels, and signage where quick recognition matters, and it scales well into headlines for a strong, clean presence. It can also support brand systems that want a modern, approachable sans that stays neutral across many layouts.
The overall tone is modern and confident, leaning practical rather than expressive. Its smooth curves and open shapes add a friendly neutrality that reads as contemporary and straightforward.
The design intent appears to prioritize clarity and consistency: a contemporary sans built from simple geometric forms, with robust letter shapes and open counters to keep text readable and stable across sizes.
Spacing appears comfortable in text, supporting a steady texture without looking cramped. The design favors clarity through simple geometry—round letters stay smooth and uniform, and straighter letters maintain firm verticals and horizontals for a no-nonsense feel.