Sans Normal Afbew 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Magnum Sans' and 'Magnum Sans Pro' by FontMesa and 'Applied Sans', 'Daytona', and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: ui labels, wayfinding, editorial, branding, posters, modern, sporty, efficient, confident, clean, clarity, momentum, modernization, versatility, legibility, oblique, rounded, humanist, open apertures, generous counters.
This is an oblique sans with smooth, rounded curves and a largely monoline feel. Letterforms are compact and consistent, with open apertures (notably in C, G, S, and lowercase e) and generous internal counters that keep the texture clear. Terminals are clean and mostly straight-cut, while key joins and curves stay soft rather than angular, producing a steady rhythm in words. The lowercase uses a single-storey a and g, and the numerals are straightforward and readable, matching the same rounded geometry and even stroke behavior.
It fits interfaces, dashboards, and short labels where a brisk, contemporary voice is useful. It also works well for editorial subheads, marketing copy, and modern brand systems that want an active, streamlined sans. At larger sizes it can carry headlines and posters while remaining clean and readable.
The overall tone is modern and energetic without feeling aggressive. Its forward-leaning posture reads as active and practical, giving text a sense of motion and efficiency. The rounded construction keeps it approachable and contemporary, balancing clarity with a subtle sporty attitude.
The design appears intended as a versatile, contemporary oblique sans that prioritizes clarity and momentum. Its rounded, open forms and restrained detailing suggest a focus on everyday readability and a modern, utilitarian tone suitable for both display accents and text blocks.
In the sample text, spacing and shapes maintain a smooth, continuous flow, and the italic slant is consistent across capitals, lowercase, and figures. The forms stay simple and uncluttered, emphasizing legibility and a clean typographic color in longer lines.