Serif Contrasted Yelo 2 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, signage, packaging, western, industrial, assertive, retro, sports, maximum impact, rugged display, vintage poster, signage clarity, blocky, squared, notched, ink-trap, stamp-like.
A heavy, squarish serif with a compact, built-from-rectangles construction and pronounced horizontal terminals. Strokes are largely uniform in perceived weight, with crisp corners and occasional notches and interior cutouts that create a chiseled, ink-trap-like texture. Counters tend toward rectangular forms (notably in O and numerals), and curves are minimized in favor of flattened arcs and hard joins. The rhythm is tight and forceful, with wide letterforms, short ascenders/descenders in the lowercase, and a strong emphasis on horizontal bars and slabby feet.
Best suited to short, high-impact settings such as headlines, posters, logos, and bold labeling where the squared counters and notched details can be appreciated. It can also work for signage and packaging that benefits from a sturdy, vintage-industrial voice, but its dense weight and strong texture make it less ideal for long passages at small sizes.
The overall tone is bold and commanding, with a frontier poster and workwear sensibility. Its rugged, machined details read as utilitarian and slightly nostalgic, evoking signage, team marks, and stamped lettering rather than delicate editorial typography.
The design appears intended to deliver maximum presence with a carved, poster-like silhouette, combining wide proportions with hard-edged serifs and small interior cutouts to maintain clarity and character at display sizes.
Uppercase and lowercase share a consistent geometric logic, and the lowercase retains a sturdy, compact profile that stays visually aligned with the heavy caps. Numerals follow the same squared, cutout style, keeping texture consistent in mixed alphanumeric settings.