Sans Contrasted Udke 10 is a bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Artigua' by Picador and 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, direct, modern, industrial, sturdy, impact, clarity, modernity, strength, compact, blocky, crisp, utilitarian, clean.
A heavy, compact sans with squared proportions and gently rounded corners. Strokes are largely uniform with noticeable thick–thin modulation in joins and curves, giving counters a slightly chiseled, engineered feel rather than purely geometric smoothness. Uppercase forms are wide and stable with flat terminals; lowercase is tall with short ascenders/descenders and generous, rounded bowls. Figures are robust and tabular-looking in color, with open apertures and firm vertical stress that keeps text dark and even.
Best suited for headlines, posters, and brand marks where a strong, compact voice is needed. It also works well for packaging and signage thanks to its sturdy shapes and clear internal counters, while longer passages will appear very dark and commanding.
The overall tone is assertive and workmanlike, projecting clarity and strength. Its compact, blocky shapes feel contemporary and industrial, with a no-nonsense presence that suits attention-grabbing typography without becoming decorative.
The design appears intended to deliver a modern, high-impact sans for display typography, balancing compact construction with enough modulation and rounding to maintain legibility at larger text sizes.
Rhythm is steady and dense, producing a strong typographic color in paragraphs and headlines. Curves (like C, G, S, and the bowls in a/e) retain squareness at key points, which reinforces the mechanical character while keeping interiors readable.