Sans Normal Omkib 17 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir', 'Avenir Arabic', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Sultan Nahia' by Linotype and 'SF Shabwa' by Sultan Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, direct, sporty, impact, clarity, modernity, versatility, brand presence, geometric, rounded, blocky, clean, high-impact.
A heavy, geometric sans with broad proportions and a sturdy, even stroke that keeps contrast to a minimum. Curves are built from clean circular/elliptical geometry, with generous counters and smooth joins that maintain clarity at large sizes. Terminals read as crisp and decisive rather than calligraphic, and the overall rhythm is steady and compact, producing a dense, emphatic texture in lines of text.
Best suited for short, high-visibility text such as headlines, display copy, posters, brand marks, packaging, and signage where strong presence and quick recognition matter. It can work for brief subheads or UI labels when ample spacing is available, but its dense weight and width favor display applications over long-form reading.
The tone is assertive and straightforward, with a contemporary, no-nonsense feel. Its rounded geometry adds approachability, while the strong weight and wide stance create an energetic, headline-ready presence.
Designed to deliver maximum impact with a clean, geometric voice: bold shapes, ample width, and simplified construction that stays legible and consistent across letters and numbers. The intent appears to be an all-purpose display sans that feels modern and approachable while remaining firmly utilitarian.
Letterforms show consistent geometric construction across rounds (C/O/Q) and straights (E/F/H), giving the set a cohesive, engineered look. The numerals match the same robust, simplified style, reinforcing a uniform voice across alphanumerics.