Sans Superellipse Newo 6 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, app titles, playful, retro, chunky, friendly, futuristic, impact, approachability, retro-tech, display branding, geometric unity, rounded, soft corners, squarish, geometric, compact counters.
This typeface uses heavy, rounded-rectangle construction with superelliptical curves and softened corners throughout. Strokes are monoline and robust, with wide letterforms and compact, squared counters (notably in O, P, and B) that give a dense, punchy texture. Curves tend to resolve into flattened horizontals and verticals rather than true circles, and terminals are consistently rounded, producing a cohesive, molded look. The lowercase has a tall x-height with simple, single-storey forms, and the numerals follow the same blocky, rounded geometry for a unified set.
Best suited to headlines, posters, branding marks, and packaging where bold, rounded forms can act as a graphic element. It also works well for app titles, splash screens, and playful UI moments, especially when set at medium to large sizes where the counters stay clear.
The overall tone is friendly and toy-like, with a distinctly retro-tech feel reminiscent of arcade graphics and mid-century rounded industrial design. Its soft corners keep the weight from feeling aggressive, while the squarish geometry adds a confident, contemporary edge.
The design appears intended to deliver maximum impact with a soft, geometric voice—combining chunky legibility with a distinctive rounded-square silhouette that reads quickly and feels approachable. Its consistent, superelliptical construction suggests a focus on strong visual identity and display-driven typography.
Spacing reads generous for such heavy shapes, helping prevent letters from clumping in short words, though the small counters suggest it will prefer larger sizes. Diagonals (V, W, X, Y) are thick and rounded, keeping the rhythm consistent with the more rectilinear glyphs.