Sans Normal Imdil 6 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: kids branding, posters, packaging, headlines, stickers, playful, chunky, friendly, retro, cartoon, friendly impact, display voice, playful branding, soft geometry, retro fun, rounded, soft, bubbly, puffy, compact.
A heavy, rounded sans with inflated, pillow-like strokes and fully softened terminals. Counters are generally small and often irregularly rounded, creating a dense, compact color on the page. Curves dominate the construction, with minimal sharp corners; joins are smoothly blended, and horizontals and verticals feel similarly weighted. The overall rhythm is bouncy and informal, with noticeable optical quirks in bowl shapes and interior spaces that add character rather than strict geometric uniformity.
Best suited to large-scale applications where its rounded silhouettes and heavy color can shine—headlines, posters, packaging, kids-oriented branding, toy or snack graphics, and sticker-style designs. It also works well for short, upbeat phrases and logos where a soft, friendly personality is desired.
The font projects a cheerful, humorous tone—more like hand-cut signage or cartoon lettering than a clinical display sans. Its soft massing and friendly curves make it feel approachable and kid-friendly, while the tight counters and bold presence give it an attention-grabbing, poster-like energy.
The design appears intended to deliver maximum friendliness and impact through soft geometry, thick strokes, and compact counters. Its forms prioritize character and approachability over neutrality, aiming for a bold, playful display voice that stays legible in large settings.
At text sizes the dense weight and small counters can reduce clarity, especially in characters with enclosed forms (e.g., a/e/o and 6/8/9). In larger settings it reads confidently, with the rounded silhouettes doing most of the expressive work and the spacing supporting a compact, punchy texture.