Serif Flared Umno 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, book covers, editorial, posters, branding, classic, authoritative, formal, literary, authority, heritage, impact, readability, editorial voice, bracketed serifs, flared joins, wedge terminals, soft modulation, tight apertures.
A sturdy serif with pronounced, flared stroke endings and strongly bracketed serifs that create a carved, wedge-like silhouette. Strokes are broadly even with gentle modulation, and counters tend to be compact, giving the face a dense, ink-rich color. The letterforms show sharp, decisive terminals (notably in T, E, F, and the diagonals of K, V, W, X) paired with rounded bowls in B, D, O, and P. Lowercase features a traditional, upright structure with a relatively compact footprint; the single-storey a and g and the firm, beaked terminals reinforce the robust rhythm. Numerals follow the same stout, slightly condensed feel, with clear shapes and strong baseline presence.
Best suited for headlines and display typography where its dense color and flared details can read clearly, such as editorial titles, book and magazine covers, posters, and brand wordmarks seeking a traditional serif voice. It can also work for short passages or pull quotes when a darker, more emphatic texture is desired.
The overall tone is traditional and assertive, evoking an editorial, bookish sensibility with a slightly engraved or stone-cut gravitas. Its dark texture and crisp terminals read as confident and formal, lending a sense of authority and heritage to headlines and prominent text.
The design appears intended to blend traditional serif proportions with flared, wedge-like terminals to produce a strong, authoritative presence. Its compact counters and decisive terminals suggest an aim toward impactful readability and a classic, editorial character rather than a light, delicate tone.
At text sizes the tight apertures and compact counters contribute to a strong, continuous texture, while the flared endings add character without tipping into decorative excess. The capitals are especially commanding, making the typeface feel well-suited to prominent typographic roles where a dense, classic serif voice is desired.