Sans Normal Ahbuk 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Mollen' by Eko Bimantara, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, signage, modern, friendly, confident, clean, approachable, clarity, versatility, modernity, approachability, geometric, rounded, compact, sturdy, high legibility.
A sturdy sans with rounded, geometric construction and broadly even stroke weight. Curves tend toward circular bowls with smooth joins, while terminals are clean and mostly straight-cut, giving the letters a crisp silhouette without sharpness. Proportions feel slightly compact with generous counters and consistent spacing, producing a steady typographic color in text. The numerals are simple and solid, matching the letterforms with rounded curves and clear openings.
It is well suited to branding and headline work where a clean, confident voice is needed, and it also performs well for signage and UI labels thanks to its clear shapes and consistent weight. In short paragraphs and display text, its compact geometry keeps lines looking neat and organized.
The overall tone is modern and approachable, combining a confident, no-nonsense presence with friendly roundness. It reads as straightforward and contemporary rather than clinical, making it feel welcoming while still authoritative.
The design appears intended as a contemporary, geometric sans that balances friendliness with firmness—delivering a simple, recognizable shape language that remains highly legible across common display and interface contexts.
In the text sample, the face maintains a uniform rhythm and strong readability, with round letters (like o/c/e) staying open and consistent. The overall impression is of a workhorse geometric sans suited to prominent sizes, with enough clarity to hold together in multi-line settings.