Slab Normal Ogwa 10 is a bold, very narrow, monoline, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, labels, industrial, retro, editorial, utilitarian, assertive, space saving, high impact, workhorse display, signage clarity, slab serif, condensed, blocky, high contrast, ink-trap feel.
A condensed slab-serif with sturdy, rectangular terminals and a largely even stroke presence that reads as firm and mechanical. Serifs are blunt and bracketless, with squared-off ends that create a stamped, poster-like rhythm. Curves are compact and tight, counters are relatively narrow, and verticals dominate, giving the face a compressed, space-efficient texture. The lowercase keeps a straightforward structure with minimal ornament, while the numerals follow the same upright, condensed construction for consistent color in mixed settings.
This font performs best in headlines, subheads, and short blocks where condensed width and strong slabs help maintain legibility and authority. It suits posters, labeling systems, packaging, and signage that need a compact footprint with high visual impact. It can also work for editorial pull quotes or dense titling where vertical emphasis and a sturdy rhythm are assets.
The tone is pragmatic and punchy, mixing old-style industrial signage energy with a no-nonsense editorial voice. It feels authoritative and workmanlike rather than delicate, with a slightly vintage, letterpress-adjacent presence that emphasizes clarity and impact.
The design appears intended as a dependable condensed slab for practical display typography, prioritizing compactness, strong terminals, and a consistent, forceful texture across caps, lowercase, and figures.
At text sizes the dense spacing and narrow counters create a dark, emphatic typographic color, especially in long lines. The squared terminals and slab feet add strong horizontal accents, making it well-suited to stacked lines and tight columns where a compact, consistent texture is desirable.