Sans Normal Arlur 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, signage, presentations, branding, modern, neutral, clean, friendly, everyday utility, clarity, versatility, modernization, rounded, open, smooth, crisp, geometric-leaning.
A clean sans with gently rounded geometry and smooth, even strokes. Curves are drawn with a near-circular logic (notably in O/C/G/0/8), while straight-sided letters like E/F/H/N keep crisp terminals and consistent stroke widths. Counters are open and spacious, with a calm rhythm and clear separation between characters; lowercase forms read straightforwardly with a single-storey a and g and a simple, minimal f and t. Numerals follow the same rounded construction, with soft bends and ample interior space in 6/8/9.
It suits interface and product text where steady rhythm and clear letterforms matter, as well as editorial layouts, reports, and presentations that benefit from a modern, unobtrusive sans. Its open shapes also make it a good candidate for wayfinding and general-purpose branding that needs to stay readable across sizes.
The overall tone is contemporary and neutral, with a slightly friendly warmth coming from the rounded bowls and generous apertures. It feels practical and approachable rather than stylized or retro, aiming for clarity and an even, unshowy presence on the page.
The design intent reads as a versatile, contemporary sans focused on legibility and consistency. By combining rounded construction with restrained detailing, it aims to perform reliably across headlines and running text without calling attention to itself.
Spacing appears comfortable in text settings, supporting long lines without feeling cramped. The design favors simple, familiar silhouettes and avoids sharp ink traps or exaggerated details, keeping the texture consistent across mixed case and figures.