Sans Normal Arlur 9 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, wayfinding, presentations, brand systems, clean, modern, neutral, friendly, functional, versatility, readability, modernity, clarity, geometric, monolinear, rounded, open apertures, high legibility.
This is a clean, monolinear sans with a geometric construction and gently rounded curves. Circular forms like C, G, O, and Q read smooth and even, while straight-sided letters (E, F, H, I, L) keep a crisp, engineered rhythm. Counters are open and fairly generous, terminals are mostly straight or softly tapered, and joins stay simple without decorative detailing. Lowercase shapes are straightforward and contemporary, with a single-storey a and g and clear, open forms that hold up well in text. Numerals are simple and evenly proportioned, matching the overall restraint and consistency of the letterforms.
It fits well in interfaces, dashboards, and general-purpose digital typography where clarity and a calm texture are important. The straightforward shapes also suit product branding, signage, and presentation materials that need a contemporary, unobtrusive sans.
The overall tone is modern and neutral, aiming for clarity rather than personality-driven quirks. Rounded geometry and open shapes give it a mildly friendly feel, while the steady rhythm keeps it professional and utilitarian.
The design appears intended as a versatile, everyday sans with geometric underpinnings and high readability. It emphasizes consistency, clean curves, and uncomplicated letterforms to perform reliably across headlines and body text.
Spacing appears balanced for continuous reading, and the design maintains consistent stroke logic across curves and diagonals. The character set shown avoids extreme stylization, prioritizing predictable silhouettes and clean text color.