Sans Normal Hydar 3 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, editorial, ui text, posters, friendly, casual, modern, approachable, airy, friendly emphasis, modern utility, human touch, readable italic, rounded, humanist, open, soft, flowing.
This italic sans serif shows rounded, softly tapered strokes with a consistent forward slant and gently curved terminals. Letterforms favor open apertures and broad, elliptical bowls, producing an easy, breathable texture in text. The capitals are simplified and clean, while the lowercase maintains a lively handwritten rhythm without becoming script-like; joins and shoulders are smooth, and counters stay generously open. Figures are straightforward and rounded, matching the same softened geometry and informal slant.
It works well for brand voice that wants to feel approachable—packaging, lifestyle branding, and promotional copy benefit from its warm italic movement. The clear, open shapes also suit UI and short-to-medium text where a friendly emphasis is desired, as well as headlines and pull quotes that can use the slanted energy without looking overly formal.
The overall tone is friendly and conversational, with a relaxed momentum that feels informal but still tidy. Its rounded construction and open forms keep it approachable and contemporary, suggesting ease and warmth rather than strict precision.
The design appears intended as a versatile italic sans with a human, rounded touch—providing emphasis and motion while keeping forms simple, readable, and broadly usable across display and text contexts.
Spacing appears comfortable and even in the sample text, helping the italic angle read smoothly across longer lines. The design leans on curved construction more than sharp angles, which keeps word shapes soft and continuous even in all-caps settings.