Sans Normal Hydal 9 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, quotes, friendly, casual, approachable, lively, handwritten, approachability, informality, warmth, readability, rounded, monolinear, soft terminals, humanist, open counters.
A slanted, handwritten-leaning sans with rounded construction and softly tapered stroke endings. Letterforms are built from smooth curves and simple, mostly monolinear strokes, with occasional gentle swelling that adds warmth without looking formal. Proportions are slightly irregular in a natural way, and spacing feels airy due to open apertures and generous inner counters. Ascenders are prominent and the overall rhythm is relaxed, giving the text an easy, flowing texture.
Well suited to short-to-medium text where a personable, casual tone is desired—such as branding, packaging, posters, social media graphics, invitations, and pull quotes. It can also work for headings and subheads in editorial layouts when a softer, more human voice is needed.
The font reads friendly and informal, with the tone of neat marker or pen lettering rather than strict typographic italics. Its rounded shapes and soft terminals create an approachable voice that feels personal and conversational. The lively slant and subtle irregularity add energy without becoming messy.
The design appears intended to combine the clarity of a simple sans with the warmth of informal handwriting. By keeping strokes clean and counters open while introducing a consistent slant and rounded, pen-like terminals, it aims to feel approachable and energetic in display and headline use.
Uppercase forms remain simple and clean, while lowercase shapes show more cursive influence, increasing the handwritten feel in longer text. Numerals follow the same relaxed, rounded logic and remain clear at a glance, supporting mixed text settings.