Serif Normal Ullam 7 is a very light, narrow, very high contrast, upright, normal x-height font.
Keywords: editorial, fashion, luxury branding, headlines, invitations, elegant, refined, airy, editorial elegance, luxury tone, classic refinement, display clarity, hairline serifs, delicate, crisp, tall proportions, calligraphic stress.
This serif has tall, slender letterforms with extremely thin hairlines and sharply tapered serifs set against fuller vertical stems. The contrast is pronounced, with a clear calligraphic stress that produces graceful swelling and very fine joins. Curves are clean and generous—especially in C, G, O, and Q—while terminals and serifs resolve into needle-like points that keep the texture light. Lowercase shapes are compact and controlled, with a single-storey a and g, fine straight ascenders, and a narrow, tidy rhythm that stays consistent in text.
It excels in magazine-style display settings such as headlines, subheads, pull quotes, and premium branding where elegance and refinement are priorities. It can also suit invitations and packaging that benefit from a delicate, high-contrast serif presence, especially at sizes that keep the hairlines from disappearing.
The overall tone is poised and luxurious, projecting a high-end, editorial sensibility. Its crisp hairlines and statuesque proportions create an airy sophistication that reads as modern-classic and fashion-forward rather than utilitarian.
The font appears designed to deliver a contemporary take on a classic high-contrast serif, prioritizing graceful silhouettes, refined detailing, and a light page color for upscale communication. Its forms aim to look polished and stylish in display and editorial contexts while maintaining a coherent, restrained rhythm in running text at larger sizes.
The design relies on extremely fine details—hairline serifs, thin cross-strokes, and delicate beaks—so the letterforms appear most confident where there is enough size and contrast to preserve those features. Numerals follow the same high-contrast logic, with elegant curves and slender joins that match the uppercase.