Serif Normal Ullam 1 is a very light, narrow, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, luxury, posters, elegant, refined, airy, luxury voice, editorial impact, modern classic, visual drama, hairline, didone-like, delicate, crisp, high-waist.
This serif shows pronounced thick–thin modulation with hairline horizontals and sharply tapered joins, creating a crisp, engraved feel. Serifs are fine and mostly unbracketed, with long, delicate terminals and a disciplined vertical stress that keeps counters clean and open. Proportions are slender and tall, with generous ascenders/descenders and a relatively modest x-height that emphasizes capitals and vertical rhythm. Curves (O, C, S, 8) are smooth and controlled, while diagonals (V, W, y) finish in needle-like points that heighten the overall precision.
Best suited to display settings such as magazine headlines, fashion and beauty branding, invitations, and large-format posters where its hairline details can reproduce cleanly. It can also work for short pull quotes or refined titling in print and high-resolution digital contexts, but will benefit from ample size and careful contrast management against backgrounds.
The tone is polished and high-end, projecting luxury, restraint, and sophistication. Its airy hairlines and poised contrast evoke contemporary editorial design and classic fashion typography, giving text a refined, gallery-like calm rather than a warm or casual voice.
The design appears intended to deliver a contemporary, high-contrast serif voice for premium editorial and branding work, balancing classic Didone-like structure with clean, modern restraint. It prioritizes elegance and visual drama through contrast and slender proportions rather than robust, everyday text utility.
In the sample text, spacing appears measured and even, with a light color on the page and a strong vertical cadence. The figures mirror the letterforms with similarly delicate hairlines, and the overall impression remains consistent across uppercase, lowercase, and numerals.