Serif Flared Viru 1 is a regular weight, very narrow, monoline, upright, normal x-height font.
Keywords: editorial, book covers, headlines, posters, packaging, bookish, formal, vintage, refined, quirky, compactness, editorial tone, classic character, distinctive terminals, flared, high-contrast accents, bracketed serifs, sharp terminals, calligraphic.
This typeface presents tall, narrow proportions with a lively vertical rhythm and modest stroke modulation. Stems read predominantly even, but many joins and terminals flare subtly, creating a carved, tapering feel rather than blunt endings. Serifs are small and slightly bracketed, with pointed, sometimes beak-like terminals that add crispness to curves and diagonals. Counters are relatively tight and upright, while round letters stay controlled and slightly oval, contributing to a compact, economical texture in lines of text.
It suits editorial headlines, pull quotes, and book or magazine titling where a compact width is beneficial. The distinctive flared terminals can also work well in posters and packaging that want a classic voice with a bit of character. For longer text, it will likely be most comfortable at generous sizes and with careful tracking.
The overall tone is literary and traditional, with a slightly eccentric edge created by the sharp, flared terminals and narrow stance. It evokes an old-style, editorial sensibility—serious and composed—while still feeling distinctive and a touch idiosyncratic in display sizes.
The design appears intended to deliver a compact serif with traditional structure, enhanced by flared stroke endings to add character and a subtly calligraphic finish. It balances readability with personality, aiming for a refined, print-oriented texture that stands out in titles and short passages.
In the samples, the narrow set and tight interior spaces create a dense gray value, making spacing and size choices important for comfort. Numerals follow the same narrow, flared construction, matching the uppercase in presence and maintaining consistent vertical emphasis.